Building on knowledge and experience is important, that’s why we’ve included a broad range of companies, from many sectors, across the globe, who have found success from implementing the 2-1-4-3 model.
2-1-4-3 guides you through four phases of intense planning, broken down into granular detail to help you and your company create effective goals and implement the best strategy to deliver them.
Each copy of 2-1-4-3 comes with a free fold out Wall Planner, so you and your team can follow along.
"Looking at ‘what happened’ vs. spending valuable time and energy on ‘where we’re going’. Aidan Connolly’s 2-1-4-3 approach refocuses strategic efforts to be more forward looking, forward thinking, and provocative. With a clear approach and easy tools to get started, this book is a ‘how-to’ that leaders need to establish a stronger vision for the future and a clear roadmap for success."
Lisa BodellCEO/futurethink, Author of Why Simple Wins
"At GE we moved from pursuing a ‘make and sell’ approach to a ‘what to make for our markets’ approach. Aidan’s 2-1-4-3 model allows you to foster that culture of innovation you need to create new products, services or new customers."
Beth Comstockformer CMO of GE & author of Imagine It Forward: Courage, Creativity, and the Power of Change
"Moderate times call for moderate responses. Immoderate times call for immoderate responses."
Tom PetersAmerican author including The Excellence Divided
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